We understand the present to build the future

We are a research studio that inspires, transforms, and delivers results for brands that want to go beyond the status quo.

Our manifesto

Liga is a space for building possibilities.

A place where curiosity, rigor, and enthusiasm create new horizons.

We believe in simplicity with depth, sensitivity with objectivity, and initiative with collaboration.

Attentive and empathetic listening is our main tool for questioning and identifying new paths in a world in constant transformation.

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What can we do for you?

We are specialists in listening to innovate.

We have been conducting research since 2012. Over the years, we have developed an approach that combines a sensitive perspective with deep, straightforward analysis to deliver effective and powerful insights to our clients.

Understanding the scenario

Identify trends and behaviors in a market.

Profile mapping

Understand consumer behavior, preferences, motivations, and pain points, as well as segment target audiences.

Customer journey mapping

Identify and analyze each stage of the customer’s journey when interacting with a brand to understand pain points and moments that drive satisfaction.

Brand positioning

Assess how the brand is perceived by consumers in relation to competitors and identify opportunities to refine its positioning to enhance image or reputation.

Concept testing

Gather data to test concepts, prototypes, or the acceptance of a new product or service before its market launch, reducing risks.

Who relies on Liga

Liga operates across various industries, offering tailored solutions for each client.

Companies from different sectors seek customized solutions to meet their unique needs. Every project is a story; every client, a unique case.

Who’s on the team:

Alice’s encounter with research came as a pleasant surprise.

Graduated in Social Communication at ESPM-SP, Alice began her career in client services at advertising agencies until an unexpected opportunity led her to a new challenge: leading projects at a newly established research institute. After three years of gaining experience, Alice decided to found Liga Pesquisa with a clear purpose—to conduct creative research that deeply explores the micro-universe of each individual in a fluid and spontaneous way. Curious, empathetic, and insightful, Alice thrives in what she does best: bringing depth and creativity to every project, transforming data into human and strategic insights.

Cláudio is deeply fascinated by human behavior.

With a degree in Performing Arts from Unicamp and a postgraduate degree in Behavior and Consumer Sciences from ESPM, he brings together sensitive and precise tools for observing and interacting with diverse profiles. 

It was through research that he refined his ability to listen, observe attentively, and translate the unspoken into meaningful data.

After gaining experience at various research institutes, he found a challenging and stimulating home at Liga, where he became a partner in 2013.

Shall we bring your ideas to life?

Your brand deserves more than just data: it deserves insights, strategies, and results.

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