We understand the present to build the future
We are a research studio that inspires, transforms, and delivers results for brands that want to go beyond the status quo.
Our manifesto
Liga is a space for building possibilities.
A place where curiosity, rigor, and enthusiasm create new horizons.
We believe in simplicity with depth, sensitivity with objectivity, and initiative with collaboration.
Attentive and empathetic listening is our main tool for questioning and identifying new paths in a world in constant transformation.
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What can we do for you?
We are specialists in listening to innovate.
We have been conducting research since 2012. Over the years, we have developed an approach that combines a sensitive perspective with deep, straightforward analysis to deliver effective and powerful insights to our clients.
Understanding the scenario
Identify trends and behaviors in a market.
Profile mapping
Understand consumer behavior, preferences, motivations, and pain points, as well as segment target audiences.
Customer journey mapping
Identify and analyze each stage of the customer’s journey when interacting with a brand to understand pain points and moments that drive satisfaction.
Brand positioning
Assess how the brand is perceived by consumers in relation to competitors and identify opportunities to refine its positioning to enhance image or reputation.
Concept testing
Gather data to test concepts, prototypes, or the acceptance of a new product or service before its market launch, reducing risks.
Who relies on Liga
Liga operates across various industries, offering tailored solutions for each client.
Companies from different sectors seek customized solutions to meet their unique needs. Every project is a story; every client, a unique case.
Who’s on the team:
Alice’s encounter with research came as a pleasant surprise.
Graduated in Social Communication at ESPM-SP, Alice began her career in client services at advertising agencies until an unexpected opportunity led her to a new challenge: leading projects at a newly established research institute. After three years of gaining experience, Alice decided to found Liga Pesquisa with a clear purpose—to conduct creative research that deeply explores the micro-universe of each individual in a fluid and spontaneous way. Curious, empathetic, and insightful, Alice thrives in what she does best: bringing depth and creativity to every project, transforming data into human and strategic insights.
Cláudio is deeply fascinated by human behavior.
With a degree in Performing Arts from Unicamp and a postgraduate degree in Behavior and Consumer Sciences from ESPM, he brings together sensitive and precise tools for observing and interacting with diverse profiles.
It was through research that he refined his ability to listen, observe attentively, and translate the unspoken into meaningful data.
After gaining experience at various research institutes, he found a challenging and stimulating home at Liga, where he became a partner in 2013.
Amanda Oliveira
ANALYSIS
Curious by nature, Amanda has always been drawn to exploring the complexities of human relationships. She ventured into the fascinating world of Social Sciences, where she immersed herself in the intricate dynamics of society. During her undergraduate studies, her love for academic research not only flourished but became a true passion. At Liga, she found the perfect stage to expand this passion—exploring and sharing her discoveries with the market.
Barbara Sousa
ANALYSIS
Bárbara began her academic journey in Veterinary Medicine, but soon fell in love with biological sciences. Research became her trusted companion along the way, guiding her curiosity and drive for discovery. Now, at Liga, she embraces new challenges and opportunities in market research. Here, she has found a dynamic environment that fuels her passion for learning—like an explorer venturing into new frontiers of knowledge.
Giovanna Martinez
PROJECT MANAGEMENT
Since childhood, Giovana has had a keen and curious eye for the world around her. Her passion for social interactions led her to pursue a degree in Social Sciences, where she deepened her understanding of human complexity. Now, at Liga, she sees the opportunity to expand her research experience, uncovering new possibilities that go far beyond the classroom.
Juliana Cansone
PROJECT MANAGEMENT
Psychologist at heart and mind, she has always been driven by a desire to understand why we act the way we do. With a background in institutional and academic research, she found the perfect space at Liga to deepen her passion for investigation. Here, she develops a more human-centered and meaningful approach, turning each project into a journey of discovery about the essence of human nature.
Shall we bring your ideas to life?
Your brand deserves more than just data: it deserves insights, strategies, and results.