{"id":875,"date":"2025-09-25T11:47:12","date_gmt":"2025-09-25T11:47:12","guid":{"rendered":"https:\/\/ligapesquisa.com\/?page_id=875"},"modified":"2025-09-30T11:56:51","modified_gmt":"2025-09-30T11:56:51","slug":"de-persona-a-comunidade","status":"publish","type":"page","link":"https:\/\/ligapesquisa.com\/en\/de-persona-a-comunidade\/","title":{"rendered":"De persona \u00e0 comunidade"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"875\" class=\"elementor elementor-875\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91374da e-flex e-con-boxed e-con e-parent\" data-id=\"91374da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e102565 e-con-full e-flex e-con e-child\" data-id=\"e102565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aecae91 elementor-widget elementor-widget-image\" data-id=\"aecae91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"58\" src=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/liga-flyinsighits-1-300x58.png\" class=\"attachment-medium size-medium wp-image-888\" alt=\"\" srcset=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/liga-flyinsighits-1-300x58.png 300w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/liga-flyinsighits-1-18x3.png 18w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/liga-flyinsighits-1.png 489w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-706e874 elementor-widget elementor-widget-heading\" data-id=\"706e874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A descoberta que est\u00e1 mudando <b style=\"color:#5B1346\">como marcas se conectam.<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf96c09 elementor-widget elementor-widget-text-editor\" data-id=\"bf96c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As pessoas migraram para comunidades como resposta \u00e0s tens\u00f5es contempor\u00e2neas.<strong> Este estudo revela por que isso muda tudo no marketing.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0faf4cd elementor-align-justify elementor-widget__width-initial btn elementor-widget elementor-widget-button\" data-id=\"0faf4cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijk4NyIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"800px\" height=\"800px\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"><path d=\"M16.7071 6.29289C16.3166 5.90237 15.6834 5.90237 15.2929 6.29289C14.9024 6.68342 14.9024 7.31658 15.2929 7.70711L18.5858 11L3 11C2.44772 11 2 11.4477 2 12C2 12.5523 2.44772 13 3 13L18.5858 13L15.2929 16.2929C14.9024 16.6834 14.9024 17.3166 15.2929 17.7071C15.6834 18.0976 16.3166 18.0976 16.7071 17.7071L21.7071 12.7071C22.0976 12.3166 22.0976 11.6834 21.7071 11.2929L16.7071 6.29289Z\" fill=\"#ffffff\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero baixar o estudo gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-711c7c0 e-con-full e-flex e-con e-child\" data-id=\"711c7c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f50f03b e-flex e-con-boxed e-con e-parent\" data-id=\"f50f03b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb591d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4eb591d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>A contradi\u00e7\u00e3o<\/b>\ndo nosso tempo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4504978 e-con-full e-flex e-con e-child\" data-id=\"4504978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f1703e e-con-full scroll-right e-flex e-con e-child\" data-id=\"6f1703e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b6b52 elementor-widget elementor-widget-text-editor\" data-id=\"f3b6b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vivemos um paradoxo:<\/strong> nunca estivemos t\u00e3o conectados digitalmente, mas a <strong>sensa\u00e7\u00e3o de isolamento nunca foi t\u00e3o intensa.<\/strong><\/p><p><strong>Simultaneamente, cada indiv\u00edduo transita entre m\u00faltiplas identidades<\/strong> &#8211; profissional, pessoal, digital &#8211; adaptando valores e comportamentos conforme o contexto.Esta fluidez identit\u00e1ria criou uma nova din\u00e2mica social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6976b31 e-con-full scroll-left e-flex e-con e-child\" data-id=\"6976b31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf913fa elementor-widget elementor-widget-text-editor\" data-id=\"cf913fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As pessoas rejeitam categoriza\u00e7\u00f5es r\u00edgidas e buscam espa\u00e7os de pertencimento aut\u00eantico.<strong> As comunidades emergem como resposta cultural a essa necessidade.<\/strong><\/p><p>\u00a0<\/p><p>&#8220;Da persona \u00e0 comunidade: o marketing da coer\u00eancia&#8221; <strong>\u00e9 uma investiga\u00e7\u00e3o da LIGA e FYInsights sobre essas transforma\u00e7\u00f5es comportamentais<\/strong> e suas implica\u00e7\u00f5es para as marcas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7607c3d e-con-full scroll-bottom e-flex e-con e-child\" data-id=\"7607c3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7763705 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7763705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O estudo mapeia como as comunidades se tornaram o novo espa\u00e7o de conex\u00e3o entre marcas e pessoas <strong>(e por que isso muda tudo)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fc94f e-flex e-con-boxed e-con e-parent\" data-id=\"75fc94f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d4665 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"31d4665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"39\" src=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-1024x50.png\" class=\"attachment-large size-large wp-image-934\" alt=\"\" srcset=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-1024x50.png 1024w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-300x15.png 300w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-768x37.png 768w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-1536x75.png 1536w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-18x1.png 18w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor.png 1581w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f85fc8 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"9f85fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"399\" height=\"77\" src=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-MOBILE.png\" class=\"attachment-large size-large wp-image-974\" alt=\"\" srcset=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-MOBILE.png 399w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-MOBILE-300x58.png 300w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/divisor-MOBILE-18x3.png 18w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5976ccb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5976ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que <b>descobrimos<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d25fb e-con-full e-flex e-con e-child\" data-id=\"f3d25fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1907e05 elementor-widget__width-initial scroll-left elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1907e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"69\" height=\"69\" viewbox=\"0 0 69 69\" fill=\"none\"><g clip-path=\"url(#clip0_2_177)\"><path d=\"M13.4976 33.4365C9.13235 33.4365 5.5813 29.9177 5.5813 25.5939C5.5813 21.2695 9.13235 17.7507 13.4976 17.7507C17.8622 17.7507 21.4127 21.269 21.4127 25.5939C21.4127 29.9183 17.8622 33.4365 13.4976 33.4365ZM13.4976 19.9519C10.3458 19.9519 7.78244 22.483 7.78244 25.5939C7.78244 28.7043 10.3458 31.2354 13.4976 31.2354C16.6483 31.2354 19.2116 28.7043 19.2116 25.5939C19.2116 22.483 16.6483 19.9519 13.4976 19.9519Z\" fill=\"white\"><\/path><path d=\"M16.6821 55.1514H2.87663C1.29027 55.1514 0 53.8692 0 52.293V48.693C0 41.3233 6.05474 35.3271 13.4976 35.3271C16.4247 35.3271 19.2111 36.2407 21.553 37.9684C22.042 38.3295 22.1463 39.0185 21.7851 39.508C21.424 39.9965 20.7356 40.1008 20.2461 39.7402C18.2851 38.2935 15.9518 37.5283 13.4976 37.5283C7.2687 37.5283 2.20114 42.5373 2.20114 48.693V52.293C2.20114 52.6552 2.50423 52.9502 2.87663 52.9502H16.6827C17.2899 52.9502 17.7832 53.443 17.7832 54.0508C17.7832 54.658 17.2899 55.1514 16.6821 55.1514Z\" fill=\"white\"><\/path><path d=\"M65.3587 54.3183H51.5532C50.9459 54.3183 50.4526 53.8255 50.4526 53.2177C50.4526 52.6105 50.9459 52.1172 51.5532 52.1172H65.3592C65.7316 52.1172 66.0347 51.8227 66.0347 51.4605V47.8605C66.0347 41.7037 60.9671 36.6958 54.7383 36.6958C52.1368 36.6958 49.5971 37.5916 47.5867 39.2188C47.1149 39.6009 46.4222 39.5283 46.039 39.056C45.657 38.5836 45.729 37.8904 46.2024 37.5078C48.6029 35.5651 51.6343 34.4946 54.7383 34.4946C62.1805 34.4946 68.2353 40.4903 68.2353 47.8605V51.4605C68.2353 53.0361 66.945 54.3183 65.3587 54.3183Z\" fill=\"white\"><\/path><path d=\"M54.7377 32.8928C50.3731 32.8928 46.8226 29.3746 46.8226 25.0502C46.8226 20.7258 50.3731 17.207 54.7377 17.207C59.1029 17.207 62.654 20.7253 62.654 25.0502C62.654 29.3751 59.1024 32.8928 54.7377 32.8928ZM54.7377 19.4082C51.587 19.4082 49.0237 21.9393 49.0237 25.0502C49.0237 28.1611 51.587 30.6917 54.7377 30.6917C57.8895 30.6917 60.4529 28.1611 60.4529 25.0502C60.4529 21.9393 57.889 19.4082 54.7377 19.4082Z\" fill=\"white\"><\/path><path d=\"M49.0549 58.7324H19.1804C17.1959 58.7324 15.5815 57.1299 15.5815 55.1599V50.0966C15.5815 39.9776 23.896 31.7454 34.1176 31.7454C44.3393 31.7454 52.6537 39.9776 52.6537 50.0966V55.1599C52.6537 57.1299 51.0394 58.7324 49.0549 58.7324ZM34.1176 33.947C25.1105 33.947 17.7827 41.1921 17.7827 50.0971V55.1604C17.7827 55.9165 18.4098 56.5318 19.1804 56.5318H49.0543C49.8249 56.5318 50.4521 55.9165 50.4521 55.1604V50.0971C50.4526 41.1921 43.1248 33.947 34.1176 33.947Z\" fill=\"white\"><\/path><path d=\"M33.735 30.4594C28.1268 30.4594 23.5634 25.9394 23.5634 20.3828C23.5634 14.8268 28.1263 10.3074 33.735 10.3074C39.3443 10.3074 43.9072 14.8273 43.9072 20.3834C43.9072 25.94 39.3437 30.4594 33.735 30.4594ZM33.735 12.5085C29.3403 12.5085 25.7645 16.0413 25.7645 20.3834C25.7645 24.726 29.3403 28.2588 33.735 28.2588C38.1303 28.2588 41.7061 24.726 41.7061 20.3834C41.7061 16.0413 38.1303 12.5085 33.735 12.5085Z\" fill=\"white\"><\/path><\/g><defs><clippath id=\"clip0_2_177\"><rect width=\"68.2353\" height=\"68.2353\" fill=\"white\" transform=\"translate(0 0.402344)\"><\/rect><\/clippath><\/defs><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIdentidades fluidas substituem perfis fixos\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAs pessoas n\u00e3o se encaixam mais em segmenta\u00e7\u00f5es tradicionais. Elas performam diferentes vers\u00f5es de si mesmas e esperam que as marcas reconhe\u00e7am essa multiplicidade sem tentar simplific\u00e1-la.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ace492 elementor-widget__width-initial scroll-right elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0ace492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"69\" height=\"70\" viewbox=\"0 0 69 70\" fill=\"none\"><path d=\"M20.6141 23.6467C20.6141 22.4689 21.5689 21.5142 22.7466 21.5142H45.4933C46.671 21.5142 47.6258 22.4689 47.6258 23.6467C47.6258 24.8244 46.671 25.7792 45.4933 25.7792H22.7466C21.5689 25.7792 20.6141 24.8244 20.6141 23.6467Z\" fill=\"white\"><\/path><path d=\"M26.3009 35.02C26.3009 33.8422 27.2557 32.8875 28.4334 32.8875H39.8067C40.9844 32.8875 41.9392 33.8422 41.9392 35.02C41.9392 36.1977 40.9844 37.1525 39.8067 37.1525H28.4334C27.2557 37.1525 26.3009 36.1977 26.3009 35.02Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M31.1812 4.4541H37.0589C40.9591 4.4541 44.0168 4.45407 46.4746 4.65487C48.977 4.85933 51.0444 5.28259 52.9156 6.23605C55.9921 7.80349 58.4931 10.3046 60.0606 13.3809C61.014 15.2522 61.4373 17.3196 61.6418 19.8221C61.8425 22.2798 61.8425 25.3376 61.8425 29.2378V37.0762C61.8425 37.8055 61.8425 38.2494 61.8243 38.6364C61.4254 47.058 54.6881 53.7953 46.2665 54.1942C45.8795 54.2124 45.3907 54.2124 44.5801 54.2124H44.4993L44.2852 54.2127C41.8195 54.2284 39.4177 54.9983 37.4021 56.4186L37.2622 56.5181L29.8391 61.8203C25.5613 64.8758 19.94 60.4632 21.8924 55.5821C22.1548 54.9261 21.6717 54.2124 20.9651 54.2124H19.2541C12.1536 54.2124 6.39752 48.4564 6.39752 41.3557V29.2378C6.39752 25.3376 6.39749 22.2798 6.59829 19.8221C6.80275 17.3196 7.22601 15.2522 8.17947 13.3809C9.74691 10.3046 12.248 7.80349 15.3243 6.23605C17.1956 5.28259 19.263 4.85933 21.7656 4.65487C24.2232 4.45407 27.281 4.4541 31.1812 4.4541ZM22.1129 8.90571C19.8741 9.08862 18.4304 9.44014 17.2606 10.0362C14.9868 11.1947 13.1382 13.0434 11.9796 15.3172C11.3836 16.487 11.032 17.9306 10.8491 20.1694C10.6642 22.4331 10.6625 25.317 10.6625 29.3333V41.3557C10.6625 46.101 14.5091 49.9474 19.2541 49.9474H20.9651C24.689 49.9474 27.2354 53.7086 25.8523 57.1661C25.4819 58.0922 26.5485 58.9295 27.3601 58.3498L34.9452 52.9321C37.6722 51.0106 40.9218 49.969 44.2579 49.9477L44.4993 49.9474C45.414 49.9474 45.7928 49.9469 46.0649 49.9338C52.2895 49.6392 57.2693 44.6594 57.5639 38.4348C57.577 38.1618 57.5775 37.8266 57.5775 37.0069V29.3333C57.5775 25.317 57.5758 22.4331 57.391 20.1694C57.2079 17.9306 56.8565 16.487 56.2605 15.3172C55.1018 13.0434 53.2531 11.1947 50.9796 10.0362C49.8095 9.44014 48.366 9.08862 46.1271 8.90571C43.8636 8.72075 40.9796 8.7191 36.9634 8.7191H31.2767C27.2605 8.7191 24.3765 8.72075 22.1129 8.90571Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCoer\u00eancia \u00e9 t\u00e3o importante quanto consist\u00eancia\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA repeti\u00e7\u00e3o da mesma mensagem para audi\u00eancias diversas perdeu efic\u00e1cia. O que funciona hoje \u00e9 a coer\u00eancia: manter a ess\u00eancia da marca enquanto adapta a comunica\u00e7\u00e3o para diferentes contextos comunit\u00e1rios.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d8fe9 e-con-full e-flex e-con e-child\" data-id=\"59d8fe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb9c0c elementor-widget__width-initial scroll-right elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1cb9c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  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class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMarketing relacional vs. transacional\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tO futuro pertence \u00e0s marcas que compreendem pessoas como \"comunidades em movimento\". Em vez de conquistar consumidores, elas cultivam relacionamentos que transcendem a transa\u00e7\u00e3o comercial.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41a412 elementor-widget__width-initial scroll-left elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d41a412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"83\" height=\"82\" viewbox=\"0 0 83 82\" fill=\"none\"><path d=\"M41.1918 75.7613C36.4565 75.7613 31.8602 74.8442 27.5367 73.0305C23.3573 71.283 19.6051 68.7764 16.383 65.5871C13.161 62.3979 10.6338 58.6838 8.86316 54.5469C7.03596 50.2674 6.10434 45.7178 6.10434 41.0307C6.10434 36.3435 7.03081 31.794 8.86316 27.5144C10.6286 23.3775 13.161 19.6635 16.383 16.4742C19.6051 13.2849 23.3573 10.7834 27.5367 9.03081C31.8602 7.22219 36.4565 6.30005 41.1918 6.30005C45.9271 6.30005 50.5234 7.2171 54.847 9.03081C59.0264 10.7783 62.7786 13.2849 66.0007 16.4742C69.2227 19.6635 71.7499 23.3775 73.5205 27.5144C75.3477 31.794 76.2793 36.3435 76.2793 41.0307C76.2793 45.7178 75.3529 50.2674 73.5205 54.5469C71.7551 58.6838 69.2227 62.3979 66.0007 65.5871C62.7786 68.7764 59.0264 71.2779 54.847 73.0305C50.5183 74.8391 45.9271 75.7613 41.1918 75.7613ZM41.1918 8.7506C23.208 8.7506 8.58007 23.2298 8.58007 41.0307C8.58007 58.8316 23.208 73.3107 41.1918 73.3107C59.1757 73.3107 73.8036 58.8316 73.8036 41.0307C73.8036 23.2349 59.1705 8.7506 41.1918 8.7506Z\" fill=\"white\"><\/path><path d=\"M41.1919 70.4526C37.1823 70.4526 33.286 69.6731 29.6213 68.1396C26.0801 66.657 22.9044 64.5376 20.1764 61.8374C17.4485 59.1372 15.3022 55.9887 13.8095 52.4886C12.2602 48.8612 11.4727 45.0096 11.4727 41.0357C11.4727 37.0619 12.2602 33.2103 13.8095 29.5828C15.3022 26.0777 17.4433 22.9342 20.1764 20.234C22.9095 17.5339 26.0852 15.4094 29.6213 13.9319C33.286 12.3984 37.1772 11.6189 41.1919 11.6189C45.2066 11.6189 49.0977 12.3984 52.7624 13.9319C56.3036 15.4145 59.4794 17.5339 62.2073 20.234C64.9352 22.9342 67.0816 26.0828 68.5742 29.5828C70.1235 33.2103 70.911 37.0619 70.911 41.0357C70.911 45.0096 70.1235 48.8612 68.5742 52.4886C67.0764 55.9938 64.9352 59.1372 62.2073 61.8374C59.4794 64.5376 56.2985 66.6621 52.7624 68.1396C49.0926 69.6731 45.2014 70.4526 41.1919 70.4526ZM41.1919 14.0593C26.1676 14.0593 13.9433 26.1592 13.9433 41.0306C13.9433 55.9021 26.1676 68.002 41.1919 68.002C56.2161 68.002 68.4404 55.9021 68.4404 41.0306C68.4404 26.1592 56.2161 14.0593 41.1919 14.0593Z\" fill=\"white\"><\/path><path d=\"M41.1919 18.4766C40.5073 18.4766 39.9566 17.9314 39.9566 17.2538V3.11604C39.9566 2.43844 40.5073 1.89331 41.1919 1.89331C41.8764 1.89331 42.4272 2.43844 42.4272 3.11604V17.2538C42.4272 17.9263 41.8713 18.4766 41.1919 18.4766Z\" fill=\"white\"><\/path><path d=\"M17.1654 42.2282H2.8823C2.19774 42.2282 1.647 41.683 1.647 41.0054C1.647 40.3278 2.19774 39.7827 2.8823 39.7827H17.1654C17.8499 39.7827 18.4007 40.3278 18.4007 41.0054C18.4007 41.683 17.8448 42.2282 17.1654 42.2282Z\" fill=\"white\"><\/path><path d=\"M41.1661 80.148C40.4815 80.148 39.9308 79.6028 39.9308 78.9252V64.7874C39.9308 64.1098 40.4815 63.5647 41.1661 63.5647C41.8506 63.5647 42.4014 64.1098 42.4014 64.7874V78.9252C42.4014 79.6028 41.8455 80.148 41.1661 80.148Z\" fill=\"white\"><\/path><path d=\"M79.4705 42.2584H65.1874C64.5029 42.2584 63.9521 41.7133 63.9521 41.0357C63.9521 40.3581 64.5029 39.813 65.1874 39.813H79.4705C80.1551 39.813 80.7058 40.3581 80.7058 41.0357C80.7058 41.7133 80.1551 42.2584 79.4705 42.2584Z\" fill=\"white\"><\/path><path d=\"M41.1919 57.0538C36.8683 57.0538 32.8022 55.3878 29.75 52.3616C26.6926 49.3353 25.0095 45.3105 25.0095 41.0361C25.0095 36.7616 26.6926 32.7317 29.75 29.7105C32.8073 26.6843 36.8735 25.0183 41.1919 25.0183C45.5103 25.0183 49.5816 26.6843 52.6338 29.7105C55.6911 32.7368 57.3742 36.7616 57.3742 41.0361C57.3742 45.3105 55.6911 49.3404 52.6338 52.3616C49.5764 55.3878 45.5103 57.0538 41.1919 57.0538ZM41.1919 27.4587C33.6308 27.4587 27.4801 33.5468 27.4801 41.031C27.4801 48.5151 33.6308 54.6033 41.1919 54.6033C48.7529 54.6033 54.9036 48.5151 54.9036 41.031C54.9036 33.5468 48.7529 27.4587 41.1919 27.4587Z\" fill=\"white\"><\/path><path d=\"M41.1918 41.8156C38.4073 41.8156 36.1426 39.574 36.1426 36.8177C36.1426 34.0615 38.4073 31.8198 41.1918 31.8198C43.9764 31.8198 46.2411 34.0615 46.2411 36.8177C46.2411 39.574 43.9713 41.8156 41.1918 41.8156ZM41.1918 34.2704C39.7713 34.2704 38.6132 35.4167 38.6132 36.8228C38.6132 38.229 39.7713 39.3753 41.1918 39.3753C42.6124 39.3753 43.7705 38.229 43.7705 36.8228C43.7705 35.4167 42.6124 34.2704 41.1918 34.2704Z\" fill=\"white\"><\/path><path d=\"M47.847 48.4081H34.5316C33.847 48.4081 33.2963 47.863 33.2963 47.1854C33.2963 42.8753 36.8374 39.3701 41.1919 39.3701C45.5463 39.3701 49.0823 42.8753 49.0823 47.1854C49.0823 47.863 48.5316 48.4081 47.847 48.4081ZM35.9058 45.9627H46.4676C45.9066 43.5885 43.7499 41.8156 41.1867 41.8156C38.6235 41.8156 36.4669 43.5885 35.9058 45.9627Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tComunidades como novos territ\u00f3rios de marca\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAs comunidades n\u00e3o s\u00e3o apenas p\u00fablicos-alvo - s\u00e3o ecossistemas culturais complexos. Marcas que conseguem se integrar organicamente a esses espa\u00e7os constroem relacionamentos mais profundos e duradouros.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebcfb90 e-con-full e-flex e-con e-child\" data-id=\"ebcfb90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a529737 elementor-align-justify elementor-widget__width-initial btn elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a529737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijk4NyIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"800px\" height=\"800px\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"><path d=\"M16.7071 6.29289C16.3166 5.90237 15.6834 5.90237 15.2929 6.29289C14.9024 6.68342 14.9024 7.31658 15.2929 7.70711L18.5858 11L3 11C2.44772 11 2 11.4477 2 12C2 12.5523 2.44772 13 3 13L18.5858 13L15.2929 16.2929C14.9024 16.6834 14.9024 17.3166 15.2929 17.7071C15.6834 18.0976 16.3166 18.0976 16.7071 17.7071L21.7071 12.7071C22.0976 12.3166 22.0976 11.6834 21.7071 11.2929L16.7071 6.29289Z\" fill=\"#ffffff\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero acesso completo ao estudo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ada2de e-flex e-con-boxed e-con e-parent\" data-id=\"3ada2de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb30907 e-con-full e-flex e-con e-child\" data-id=\"bb30907\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ff3ca3 e-con-full e-flex e-con e-child\" data-id=\"4ff3ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa8c7af e-con-full e-flex e-con e-child\" data-id=\"fa8c7af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac53c7 elementor-widget elementor-widget-image\" data-id=\"0ac53c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"69\" src=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/angle-down.png\" class=\"attachment-large size-large wp-image-954\" alt=\"\" srcset=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/angle-down.png 431w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/angle-down-300x48.png 300w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/angle-down-18x3.png 18w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6a007b e-con-full e-flex e-con e-child\" data-id=\"d6a007b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b566cf e-con-full e-flex e-con e-child\" data-id=\"4b566cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d75d3af elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d75d3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metodologia\ne autoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc1865 elementor-widget elementor-widget-text-editor\" data-id=\"0fc1865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este estudo resulta da colabora\u00e7\u00e3o entre LIGA e FYInsights &#8211; <strong>duas consultorias especializadas em comportamento cultural e estrat\u00e9gia de marca.<\/strong><\/p><p>\u00a0<\/p><p>A pesquisa combina an\u00e1lise desk de tend\u00eancias comportamentais, estudos de caso de marcas pioneiras e insights sobre a evolu\u00e7\u00e3o das din\u00e2micas comunit\u00e1rias no Brasil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8678f08 e-con-full e-flex e-con e-child\" data-id=\"8678f08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9469c89 scroll-top elementor-widget elementor-widget-image\" data-id=\"9469c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"909\" src=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/metodologia-901x1024.png\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/metodologia-901x1024.png 901w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/metodologia-264x300.png 264w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/metodologia-768x873.png 768w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/metodologia-11x12.png 11w, https:\/\/ligapesquisa.com\/wp-content\/uploads\/2025\/09\/metodologia.png 1001w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adbd5f1 e-flex e-con-boxed e-con e-parent\" data-id=\"adbd5f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-161dc3f e-con-full e-flex e-con e-child\" data-id=\"161dc3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-751f742 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"751f742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Quer implementar isso na sua empresa?<\/b> A gente te ajuda.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe6db8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ebe6db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sabemos que ler o estudo \u00e9 s\u00f3 o primeiro passo. O desafio real \u00e9 como aplicar essas descobertas no dia a dia da sua marca, equipe e estrat\u00e9gia.<\/p><p>\u00a0<\/p><p>Se voc\u00ea trabalha em uma empresa e quer que nossa equipe LIGA + FYInsights apresente o estudo completo e personalizado para seu time de marketing ou lideran\u00e7a, vamos conversar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a87614 e-con-full e-flex e-con e-child\" data-id=\"6a87614\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1490fa4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1490fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preencha com seus dados e entraremos em contato!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a145e3 elementor-widget elementor-widget-html\" data-id=\"3a145e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Container do formul\u00e1rio -->\r\n<div role=\"main\" id=\"implementacao-estudo-formulario-de-contato-e50c23092ace3892901e\"><\/div>\r\n\r\n<!-- Script do RD Station -->\r\n<script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script>\r\n\r\n<script type=\"text\/javascript\">\r\n  \/\/ Cria o formul\u00e1rio\r\n  new RDStationForms('implementacao-estudo-formulario-de-contato-e50c23092ace3892901e', 'null').createForm();\r\n\r\n  \/\/ Fun\u00e7\u00e3o para aplicar a fonte Carbona no formul\u00e1rio dinamicamente\r\n  function aplicarFonteRDStation() {\r\n    var formContainer = document.getElementById('implementacao-estudo-formulario-de-contato-e50c23092ace3892901e');\r\n    if (!formContainer) return;\r\n\r\n    \/\/ Seleciona todos os elementos de texto do formul\u00e1rio\r\n    var elementos = formContainer.querySelectorAll('input, select, textarea, label, button, .rd-input-label, .rd-placeholder');\r\n    elementos.forEach(function(el) {\r\n      el.style.fontFamily = '\"carbona-variable\", sans-serif';\r\n      el.style.fontVariationSettings = '\"slnt\" 0, \"MONO\" 0, \"wght\" 400';\r\n    });\r\n  }\r\n\r\n  \/\/ Espera o formul\u00e1rio ser inserido no DOM\r\n  var observer = new MutationObserver(function(mutationsList, observer) {\r\n    aplicarFonteRDStation();\r\n  });\r\n\r\n  observer.observe(document.getElementById('implementacao-estudo-formulario-de-contato-e50c23092ace3892901e'), { childList: true, subtree: true });\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01f5386 e-flex e-con-boxed e-con e-parent\" data-id=\"01f5386\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf358ef elementor-widget elementor-widget-text-editor\" data-id=\"cf358ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TODOS OS DIREITOS RESERVADOS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d2842 elementor-widget elementor-widget-html\" data-id=\"07d2842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\nconst elementos = document.querySelectorAll(\".scroll-left, .scroll-right, .scroll-top, .scroll-bottom\");\nconst posicaoScroll = window.innerHeight * 0.5;\n\nfunction fadeScroll(){\n    elementos.forEach(elemento =>{\n        const elementoTop = elemento.getBoundingClientRect().top - posicaoScroll;\n\n        if(elementoTop < 120){\n            elemento.classList.add(\"ativo\");\n        }\n        else {\n            elemento.classList.remove(\"ativo\");\n        }\n    });\n}\n\nwindow.addEventListener(\"scroll\", fadeScroll);\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A descoberta que est\u00e1 mudando como marcas se conectam. As pessoas migraram para comunidades como resposta \u00e0s tens\u00f5es contempor\u00e2neas. Este estudo revela por que isso muda tudo no marketing. Quero baixar o estudo gratuito A contradi\u00e7\u00e3o do nosso tempo Vivemos um paradoxo: nunca estivemos t\u00e3o conectados digitalmente, mas a sensa\u00e7\u00e3o de isolamento nunca foi t\u00e3o [&hellip;]<\/p>","protected":false},"author":3,"featured_media":1028,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-875","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liga Pesquisa | Especialistas em Pesquisa desde 2012<\/title>\n<meta name=\"description\" content=\"O marketing da coer\u00eancia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ligapesquisa.com\/en\/de-persona-a-comunidade\/\" \/>\n<meta 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